With vehicles like the Toyota Highlander and hybrid Toyota Prius available at Heart City Toyota Scion - 711 N. Nappanee St., Elklhart, IN, it's no wonder the Japanese automaker is still number one in its industry.
Interbrand Best Global Brands 2011 is an annual report, which showcases the top brands in major industries. Toyota gained six performance points this year, with a total of 11, including a recognition for dealing with prior quality issues in favorable ways. The auto maker was also applauded for overcoming the challenges of Japan's earthquake and tsunami aftermaths.
"Even though Toyota faced both an internal crisis and an external crisis, the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalizing on its world-renown green efforts," the report adds.1
Interbrand takes into account three aspects for these awards:
Financial performance of products and services.
The role of a brand in purchase decisions.
Ability to bring in earnings for the company.
Source: 1http://www.autoevolution.com/news/toyota-still-number-one-interbrand-39329.html
