Visitors to the 2011 Los Angeles Auto Show last month were in for quite a thrilling experience when they stopped by the 30,000-square-foot Toyota both. Visitors cruised down Camry Lane to scope out the new 2012 hybrid and gas vehicles and strolled down the Prius Highway to view the newest Prius models. These experiences were combined with interactive, high-tech experiences inside and outside of the convention center. Keith Dahl, National Manager of Engagement Marketing and Motorsports explains the move to a new kind of auto show experience, saying: "Auto shows are becoming much more experiential events for consumers and provide brands with a great opportunity to leverage social media and mobile technology to engage with visitors both on-site and beyond. Toyota's planned activations [were] designed to enhance the traditional auto show experience with exciting activities that consumers [could] both participate in and share via social platforms."1
Toyota's auto show innovations included "The Camry Effect:" a show where Toyota Camry owners where asked to participate in a live, on-stage interview about their vehicles while a digital artist interpreted their stories into virtual artwork. Audience members participated also; they were given the chance to answer trivia questions and win prizes. Toyota drivers also participated in a Twitter scavenger hunt, test drove new Toyota vehicles, checked out Toyota Trucks & Bass Pro Displays, climbed the DEW Tour Bob Burnquist Prius Treehouse, and attended a complimentary concert by skipping their gas-guzzling commutes. Visitors had the chance to use Toyota's first mobile app, Toyota LA, for the show, which navigated them through all the various events as well.
Miss out on interacting with Toyota at the LA Auto Show? Don't worry; you can still test drive a 2012 Toyota today. Contact Heart City Toyota, or stop by 711 N. Nappanee St. Elkhart, IN 46514. We look forward to meeting you soon!
Source:1http://pressroom.toyota.com/article_display.cfm?article_id=3254
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