Heart City Toyota Scion

Looking for work? You might want to check out the new Toyota manufacturing plant in Blue Springs, MS. The plant began production on November 17, 2011 and plans to eventually produce 150,000 vehicles a year and employ 2,000 workers. The manufacturer currently employs 1,2000 people, and it's still hiring people for maintenance-related jobs. However, although more than 41,000 people from across the country applied for jobs at the plant, Toyota plans to take 90 percent of its workforce from MS. Workers will start at a competitive $15/hour and will benefit from health insurance, a retirement plan, and job stability in this unstable financial market.

Visitors to the 2011 Los Angeles Auto Show last month were in for quite a thrilling experience when they stopped by the 30,000-square-foot Toyota both. Visitors cruised down Camry Lane to scope out the new 2012 hybrid and gas vehicles and strolled down the Prius Highway to view the newest Prius models. These experiences were combined with interactive, high-tech experiences inside and outside of the convention center. Keith Dahl, National Manager of Engagement Marketing and Motorsports explains the move to a new kind of auto show experience, saying: "Auto shows are becoming much more experiential events for consumers and provide brands with a great opportunity to leverage social media and mobile technology to engage with visitors both on-site and beyond. Toyota's planned activations [were] designed to enhance the traditional auto show experience with exciting activities that consumers [could] both participate in and share via social platforms."¹