Heart City Toyota Scion

Are you a gamer as well as a Toyota fan? Good news, if you play the new Gran Turismo 5 game, you'll be driving the fresh Toyota GT-86 before real-world drivers. The GT-86 was originally named FT-86 in concept form, but in production form, the lettering recently changed. Heart City Toyota, serving drivers in the South Bend, IN and Mishawaka, IN areas, can tell you that Toyota has signed a deals with Sony to allow the company to include the GT-86 in the new game, before it hits the market in the summer of 2012. Sony's free online network allows virtual drivers to add the F/GT-86 into their inventory.

Toyota has yet another new hybrid concept on the horizon- the NS4. Though the Toyota Prius family is slated to gain another hybrid member in spring with the Prius Plug-In hybrid, it seems the brand's hybrid offerings could further expand in 2012 with the NS4.

Visitors to the 2011 Los Angeles Auto Show last month were in for quite a thrilling experience when they stopped by the 30,000-square-foot Toyota both. Visitors cruised down Camry Lane to scope out the new 2012 hybrid and gas vehicles and strolled down the Prius Highway to view the newest Prius models. These experiences were combined with interactive, high-tech experiences inside and outside of the convention center. Keith Dahl, National Manager of Engagement Marketing and Motorsports explains the move to a new kind of auto show experience, saying: "Auto shows are becoming much more experiential events for consumers and provide brands with a great opportunity to leverage social media and mobile technology to engage with visitors both on-site and beyond. Toyota's planned activations [were] designed to enhance the traditional auto show experience with exciting activities that consumers [could] both participate in and share via social platforms."¹