Heart City Toyota Scion

Visitors to the 2011 Los Angeles Auto Show last month were in for quite a thrilling experience when they stopped by the 30,000-square-foot Toyota both. Visitors cruised down Camry Lane to scope out the new 2012 hybrid and gas vehicles and strolled down the Prius Highway to view the newest Prius models. These experiences were combined with interactive, high-tech experiences inside and outside of the convention center. Keith Dahl, National Manager of Engagement Marketing and Motorsports explains the move to a new kind of auto show experience, saying: "Auto shows are becoming much more experiential events for consumers and provide brands with a great opportunity to leverage social media and mobile technology to engage with visitors both on-site and beyond. Toyota's planned activations [were] designed to enhance the traditional auto show experience with exciting activities that consumers [could] both participate in and share via social platforms."¹

Toyota wants its largely American-made 2012 Camry to earn a perfect five-star governmental crash-test rating. As such the Japanese automaker has loaded all new 2012 Toyota Camry models, including the entry-level trim, with 10 airbags, including all-new front-passenger knee airbags and class-leading rear outboard seat-mounted  torso-protecting airbags.

Important for young families:  The innovative new, rear outboard seat-mounted torso-protecting airbags feature a...

Given the global nature of today's market, it's increasingly difficult to find anything that's made here in the U.S. Yet, for many consumers, "Made in the USA" is a critical selling point. And, why shouldn't it be? It's nice to know where your car comes from and that tons of fossil fuels weren't used to transport parts from Point A to Point B. Car buyers should...